Vacuum Cleaners
Most Trusted of All Brands Surveyed
Award level: Winner

Dyson has transformed the way we clean our homes with a range of high-tech products and this year it celebrates its 20th anniversary in Australia.

Research, design and development is at the core of Dyson. To that end, the brand invests millions in research and development a week and employs more than 2000 engineers around the world to design new products as well as to challenge and improve existing technologies.

The results of that investment can be seen with every new vacuum cleaner Dyson releases, including its Dyson Cinetic Big Ball vacuum range, which has cyclones so efficient that there’s no need to wash or replace a filter. These models feature self-righting technology (so they pick themselves up when toppled over) and a new bin emptying mechanism to hygienically eject the dirt.

Later this year the brand is due to release the cord-free Dyson V8 Absolute handstick. With multiple specialised heads and Dyson digital motor V8, it’s the ultimate vacuum for cleaning all areas of your home. It transforms into a handheld for cleaning the car, furniture and anywhere up high.


Female, 18-24, VIC

“It has a good reputation. It always has the latest technology. It has been around for many years.”

Female, 55-59, WA

“This is by far the best vacuum I have ever owned, have recommended it to so many of my friends. Cannot imagine using any other ever again.”