Introduction

For the past 14 years, the Reader’s Digest Trusted Brands survey has investigated which brands in Australia have the best reputation among consumers – and why.

The 15th Reader’s Digest Trusted Brands survey has once again identified the products and services Australians depend on to enrich their lives.

The 16th Reader’s Digest Trusted Brands survey will be released at the end of June 2016.

Brand Showcase

Most Trusted

*of all brands surveyed

How Our Trusted Brands Survey Was Conducted

We commissioned leading market research company

Catalyst Research to survey a representative sample of 2412 Australian adults on their most trusted brands in 46 categories of products and services across a broad range of industries.

Each category contains

one Winning, and two or three Highly Commended brands. These brands scored higher in their respective categories than the other brands polled.

Each year, our annual survey unearths some interesting – and revealing

– features of what drives Australians to put their trust in a brand. Here’s what these drivers are:

  • “Premium quality at an affordable price.”
  • “Everlasting, reliable and cost-effective.”
  • “Top quality and innovative.”
  • “Well-known brand.”
  • “Has a positive reputation”
  • “Business longevity”
  • “Owned or made in Australia.”
We are confident that the 2015 results

of this annual poll are the most accurate reflection of consumer trends throughout Australia. Great brands have wonderful success stories.