Cadbury

Category: Confectionery
Award level: Winner

CADBURY DAIRY MILK milk chocolate is Australia’s No. 1 confectionery brand* and has been voted Most Trusted Confectionery Brand in 12 of the last 13 years by Australian consumers.

With the equivalent of a glass and a half of milk in every 200 g block, the taste of CADBURY DAIRY MILK has remained smooth, creamy and unparalleled for over a century. Australians know when they buy CADBURY, they’re getting more than a great taste, they’re getting great quality, too, being Australian manufactured since 1922.

Bringing a taste of joy into our lives with family favourites, such as FREDDO, CHERRY RIPE and the range of MARVELLOUS CREATIONS, CADBURY regularly tempts us with new flavours. This year saw limited edition CADBURY DAIRY MILK Choc Orange hit the shelves, plus CADBURY DAIRY MILK OREO and the return of CADBURY DAIRY MILK Salted Caramel, CADBURY DAIRY MILK Coconut rough and CADBURY DAIRY MILK Tropical Pineapple – all with the single focus of bringing joy to Australians every day.

In addition CADBURY is a proud official partner of the 2016 Australian Paralympic and Olympic teams and will be keenly supporting their pursuit of success in Rio.

*Source: Nielsen Answers MAT 22/05/2016


SNAP SHOT

Male, 30-34, VIC

“Is the most delicious brand and has a range of chocolate products to suit everyone.”

Female, 18-24, NSW

“Continued great quality in taste.”

Female, 55-59, WA

“They have a fantastic range of products, taste is always great, packaging is attractive and they’re always bringing out new products.”