Birds Eye Winner Trusted Brands

Category: Frozen Food
Award level: Winner

Preparing nutritious and delicious meals every day is the ultimate challenge for busy Australian families. Fortunately, Birds Eye has been making mealtimes more enjoyable and manageable for more than 60 years and the brand now has more than 80 products to choose from.

Birds Eye remains truly committed to offering Australians a large range of great quality products that can take the hassle and stress out of mealtimes. In 2016, Birds Eye has several delicious new products on the shelves, including Potato Waffles, Steam Fresh Baby Potatoes and Asian Greens Stir Fry.

Birds Eye also has an ongoing campaign to educate consumers about the high level of quality, flavour and variety that only its frozen fish range offers. Birds Eye School of Fish features tasty recipes and provides tips and hints for healthy cooking short cuts.


Female, 18-24, VIC

“Delicious frozen food with a good quality and price.”

Male, 55-59, QLD

“Best quality products, good variety, tasty.”

Female, 45-49, NSW

“Birds Eye have always produced great quality products and fresh, tasty quality ingredients.”